NYX Professional Makeup announced the launch of the new Caramelt Mami Body Oil campaign, featuring three-time, GRAMMY Award-winning superstar Megan Thee Stallion.
Caramelt Mami Body Oil is the hero product and star launch of NYX Professional Makeup’s new Fat Oil Body collection, which features a variety of body oils, lotions, butters and mists in four scents—expanding the brand’s beauty vision beyond the face into body artistry.
To celebrate the launch, NYX Professional Makeup teamed up with Megan to create a “dripping in oil” campaign set to her smash song, “Body.” The Caramelt Mami Body Oil campaign will be featured globally across the brand’s social, digital and retail channels, culminating in a larger-than-life moment that will be disclosed soon.
“I’m really excited to be part of NYX Professional Makeup’s Caramelt Mami Body Oil campaign and team up with a brand that celebrates boldness, beauty and individuality,” Megan said. “When it comes to the beauty industry, NYX always raises the bar, pushes boundaries and sets new trends, so it’s the perfect partnership. I know the hotties are going to love what we’ve been working on together!”
Designed to combine skincare benefits with a sophisticated glow, the new Caramelt Mami Body Oil offers both sensorial indulgence and performance-driven results. Infused with notes of caramel and pistachio, the new formula blends artistry with nourishing skin care. Featuring a makeup-inspired bronze shimmer enriched with avocado oil and vitamin E, Caramelt Mami Body Oil enhances the skin while delivering 24 hours of fat hydration; leaving skin illuminated, supple and hydrated.
“When you think of thee body, who better to launch thee body oil with than Megan Thee Stallion?” said Denee Pearson, global brand president. “We are thrilled to partner with Megan as the star of this launch. As a global icon who radiates confidence, she perfectly embodies the bold, expressive energy of NYX Professional Makeup. With Megan leading the way as our Caramelt Mami, we’re ready to shimmer and shine all over the world–because when you NYX, you glow.”
The new Caramelt Mami Body Oil and extended Fat Oil Body Collection are available now at nyxcosmetics.com, NYX Professional Makeup’s TikTok Shop and various retailers worldwide. The full collection will be available globally on May 1st, 2026.
For more information on Caramelt Mami Body Oil, visit @nyxcosmetics on Instagram and TikTok, and nyxcosmetics.com.
