Laura Geller Beauty, the brand known for makeup made for mature skin, is proud to introduce Root Touch Up, an innovative dual-ended cream + powder solution designed to instantly conceal grays while adding the look of natural fullness with stay-put coverage.
Launching in five shades exclusively on Amazon during June Prime Day at 30% off, the product offers an easy, at-home alternative to frequent salon visits.
To celebrate the launch, the brand is debuting a new campaign starring actress Didi Conn, best known for her role as Frenchy in Grease. Inspired by the iconic “Beauty School Dropout” scene, the campaign reimagines the moment as a playful “Beauty Service Announcement,” encouraging women to rethink the need for constant salon visits. Didi demonstrates the product, showing how the cream-and-powder formula instantly covers grays and helps create the look of fuller roots and brows.
“I was constantly using products like this myself and never felt like any of them were quite right—especially for mature women,” said Laura Geller, founder and veteran makeup artist. “I knew that if I needed an easier, more natural-looking solution for gray coverage, thinning hair and sparse brows, our customer probably did too. This launch marks our first entry into haircare and I’m so proud we created something that’s intuitive to use, looks natural and helps you feel confident the moment you apply it.”
“I was so excited to be part of this campaign,” said Didi Conn. “It was such a fun way to revisit an iconic moment, but with a message that feels age-appropriate over 40 years later. This product makes it easy to take care of those little touch-ups yourself and that kind of simplicity is something I really appreciate.”
Following its Amazon June Prime Day exclusive debut, where the product will be 30 percent off, Root Touch Up will also be available on LauraGeller.com for $34 starting July 1st, alongside a Dual-Ended Brow Brush for $22 and Precision Brow Shaping Stencils for $16. The stencil set features five customizable brow shapes, including rounded, soft, classic and defined arches designed to flatter thin, medium and fuller brows alike.
