&Honey, the award-winning, honey-infused Japanese haircare brand, announced its launch in Target Beauty Studio, Target’s new prestige beauty destination that officially opens September 10 in more than 600 stores nationwide and on Target.com.
As part of Target Beauty Studio’s thoughtfully curated assortment of new prestige, emerging and global beauty brands, &honey will offer Target guests access to both their Deep Moist and Melty Moist Repair collections, making it easier than ever to discover and shop the brand alongside what’s new, now and next in beauty.
&honey, celebrated in Japan for its moisture-forward product formulations and commitment to precision and performance, blends honey, botanical extracts and advanced hair care technology to deliver unprecedented softness and shine to their consumers. Designed to deeply hydrate and repair dry, damaged and color-treated hair, &honey hopes to make their signature approach to haircare more accessible for fans as well as new consumers who are looking for innovative hair care solutions.
&honey at Target Beauty Studio
At launch, Target guests will be able to shop the award-winning moisture rich product lines, including:
- Deep Moist Shampoo
- Deep Moist Treatment
- Deep Moist Hair Oil
- Melty Moist Repair Shampoo
- Melty Moist Repair Treatment
- Melty Moist Repair Hair Oil
&honey’s debut in Target Beauty Studio marks a momentous milestone in the brand’s journey into the U.S. beauty industry, signaling the market’s need for ingredient forward haircare products that are proven to work.
