You know this scent.
Your mom’s shower, a warm hug from your best friend, your morning routine. It may even be your first beauty memory. For nearly 70 years, the Dove Original Beauty Bar has been part of daily beauty routines. In comments, posts and DMs, Dove lovers have been asking for years to bottle the scent as a fragrance. So Dove did. Meet Dove Original Fragrance: the only fragrance you know before you even smell it. Made for the community that asked for it, and available in a limited-quantity social drop for $19.57 on October 27.
Developed with renowned fragrance developer Ann Gottlieb, Dove Original Fragrance captures the unmistakable scent of the Beauty Bar in a soft, clean and familiar fragrance made for every day. It takes the scent beyond the shower, so a fragrance tied to the memories you already have can become part of the ones you’re still making.
“The Dove Original Beauty Bar scent is one of the most recognizable in beauty, so we’re thrilled to bring it to life as a limited-edition fine fragrance,” said Dana Paolucci, head of engagement marketing, Dove U.S. “Dove Original Fragrance is the result of listening to our community. It celebrates everyone who has made the Original Beauty Bar part of their lives for generations. This launch belongs to them as much as it does to us, and it’s our thank-you for making this scent a lasting beauty icon.”
Because an iconic scent deserves an equally iconic bottle, the glass bottle takes the unmistakable curved shape of the Dove Beauty Bar and is topped with a sculptural gold Dove bird cap. Even the price tells the story: Dove Original Fragrance comes at a special community price of $19.57, a nod to 1957, the year the Dove Beauty Bar was born.
“The most memorable fragrances make us feel something, and Dove Original Fragrance does exactly that. Its signature scent is instantly recognizable, with a sense of freshness, familiarity and comfort that has resonated for generations,” said Ann Gottlieb, fragrance developer. “Translating it into a fine fragrance is a celebration of what has made the scent so enduring, while giving its biggest fans a new way to experience it.”
Dove Original Fragrance is a one-time, limited-edition social drop. Waitlist sign-up opens October 22 at dovefragrance.com and the fragrance will be available to purchase beginning October 27 at 9am PST/12pm EST.
Once it sells out, it’s gone, but the scent that inspired it isn’t. Fans can still enjoy it in the Dove Original Beauty Bar, available at retailers nationwide.
Learn more about Dove Original Fragrance at dovefragrance.com.
