A new survey from Coldwell Banker Real Estate LLC, conducted online by Harris Poll among over 3,000 U.S. adults, suggests virtual reality (VR) is poised to become the next big thing in real estate.
Americans appear to be ready to embrace VR as a resource to visualize what is normally left to the home buyer’s imagination. In fact, the desire for VR home tours is almost on par with traditional video tours.
For those considering a home purchase in the future, 84 percent of respondents would like to see video footage, while 77 percent would like the ability to be able to take VR house tours before actually visiting prospective homes.
Furthermore, the survey found that if they were considering purchasing a new home in the future:
- Americans also see additional applications of VR, with over two-thirds (68 percent) saying that they would love the ability to utilize VR to see how their current furniture would fit in a prospective home.
- 62 percent of Americans would be more likely to choose a real estate sales associate who offered VR house tour capabilities as a service for their clients that prospective buyers could view on their computer or smartphone over one that did not.
For more information please visit the full survey.
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