OLEHENRIKSEN, KENDO owned global award-winning beauty brand, announces partnership with sexual wellness and vibrator brand Smile Makers to celebrate the launch of their first ever Bodycare Franchise, Touch – face-worthy skincare for your body for infinitely smoother, stronger and more supple skin. Together, the brands release a limited-edition set called “The Big OH Duo,” including the all new OLEHENRIKSEN BeamCream Smoothing Body Moisturizer and Smile Makers The French Lover vibrator.
A pioneer in the sexual wellness category, Smile Makers is leading efforts to normalize the perception of sexuality with a wide assortment of vibrators to meet consumers’ needs and desires with insights from thousands of vulva owners across the globe. Together with Smile Makers, OLEHENRIKSEN encourages consumers to indulge in self-care, whether it be in the bedroom or during one’s skincare routine.
“OLEHENRIKSEN and Smile Makers are kindred brands,” says Smile Makers Brand Director, Cecile Gasnault. “Both brands value scientific expertise to create high quality products while embracing a joyful and colorful take on our respective topics. We both operate in the wellness space, so it was a natural fit for us to partner in celebration of the whole body around the launch of this gorgeous body moisturizer by OLEHENRIKSEN. It has been an absolute pleasure conceptualizing this partnership and crafting a campaign with the OLEHENRIKSEN team.”
“We are so excited to be partnering with such an empowering and barrier breaking brand to launch our all-new bodycare collection meant for every body,” says Ole Henriksen, Founder of OLEHENRIKSEN. “The Smile Makers brand exemplifies so much of what OLEHENRIKSEN stands for and encourages amongst their consumers – especially when it comes to self-discovery, confidence and inclusion. We know launching this limited edition set with Smile Makers will be a big success, and together we can encourage consumers to appreciate the importance of touch with infinitely smoother skin.”
The Big OH Duo launches with OLEHENRIKSEN BeamCream Smoothing Body Moisturizer and Smile Makers The French Lover vibrator. BeamCream Smoothing Body Moisturizer delivers immediate all-day hydration for silky-soft skin that’s infinitely more touchable and instantly doubles hydration and strengthens the skin’s moisture barrier over time. Smile Makers The French Lover is a delicate tongue-shaped vibrator made of the smoothest silicone to mimic the gentle touch you get from a tongue to arouse many sensitive parts of the body.
