Kim Kardashian introduces SKKN BY KIM, an efficacious nine-product skincare collection sitting at the intersection of elevated simplicity and innovative science. SKKN BY KIM was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skincare.
Combining Kim’s visionary approach with her knowledge from years of working with global skincare specialists and leading experts at Coty, each product was thoughtfully formulated to care for all skin types, tones, and textures at every stage of maturity. Through active ingredients and technical formulas, SKKN BY KIM offers clinically proven skincare solutions to support the skin’s natural abilities and revitalize the complexion.
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” says brand founder and CEO, Kim Kardashian. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
Together with Coty Inc., one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care, Kim Kardashian is launching SKKN BY KIM on June 21, 2022 through a new U.S. direct-to-consumer website. The site will be the go-to destination for all new product launches and will also feature tutorials and special collections.
