Back to campus, back to busy! This September, America’s #1 Dry Shampoo Batiste is hitting the road for the second year in a row, this time with the Batiste Recess Tour. The brand will pop up near 16 college campuses across the U.S., bringing joy and nostalgia to busy students, inviting them to “Recess and Refresh” between classes with yard games, free snacks, and the brand’s signature dry shampoo.
While visiting the Batiste Recess truck, attendees will pick one of four beloved Batiste Dry Shampoo fragrances to take home – including Original, Fresh, Tropical and NEW Naturally Bamboo Fiber & Gardenia – each paired with a complimentary sparkling soda and bag of gourmet popcorn to enjoy. After receiving a full-size dry shampoo can, students are invited to take a break and enjoy yard games, win Batiste swag, mingle with fellow students and try their luck entering in a chance to win a year supply of Batiste product, plus $500 to the area’s local retailer.
“Batiste is proud to have award-winning dry shampoos that give our consumers great hair in minutes, so they are free to spend their energy and time on the things that bring them joy,” said Stacey Ramstedt, VP of Marketing for Batiste. “We are excited to bring our second iteration of the Batiste Tour to colleges across the country and encourage students to take a break for themselves, no matter their busy schedule.”
The brand debuted the Batiste Recess Tour this past week in Denver, CO and Boston, MA, giving out 2,000 full-size dry shampoo cans across seven college campuses and will continue their journey to visit three additional cities. The tour stops include:
- Denver, CO
- Tour Dates: September 13 & 14
- Locations: Auraria Downtown area visiting students at University of Colorado Denver, Metropolitan State University Denver, Community College of Denver, University of Colorado Boulder
- Boston, MA
- Tour Dates: September 13 & 14
- Locations: Northeastern University, Boston University, Harvard Square
- Atlanta, GA
- Tour Dates: September 19 & 20
- Locations: Emory University, Georgia State University, Georgia Institute of Technology
- Los Angeles, CA
- Tour Dates: September 21 & 22
- Locations: University of California, Los Angeles, University of Southern California, Loyola Marymount University
- Chicago, IL
- Tour Dates: September 28 & 29
- Locations: University of Chicago, University of Illinois Chicago, DePaul University
As the leading dry shampoo brand in the world, the Batiste portfolio allows consumers to stretch non-wash hair days and spend their time doing what brings them joy. The award-winning dry shampoo formula is sulfate and paraben free, and carries an ultra-refined rice starch that absorbs excess oil and leaves hair looking clean and fresh. Batiste offers a wide variety of dry shampoos that provide long-lasting freshness and luxury haircare for less- cleaning hair better than prestige brands that cost up to 3x more*. In the last two years, Batiste added its newest dry shampoo, Batiste Naturally, as well as launched new hair care products: Batiste Leave-In Hair Mask and Batiste Touch of Gloss Shine Mist. With a formula for every hair type and a scent for every mood, there is a Batiste product for everyone!
For more information about Batiste’s hair care products, please visit batistehair.com and follow the brand’s exciting updates on Instagram @batiste_US and on TikTok @Batiste.
