NYX Professional Makeup recently announced the launch of an exclusive makeup collection inspired by Cirque du Soleil, highlighting surreal SFX makeup, made to perform.
Bringing audiences into the fantasy world inspired by Cirque Du Soleil, the collection offers the newest Halloween costume enhancers, including limited-edition SFX Face and Body Paints in seven pigment-packed, mattifying shades designed for five-star performance; a new, intense black shade of the cult-favorite Lip Lingerie XXL, providing a full-bodied smooth matte look; a Star Stamp, which can be applied directly to the face or body; and the Jumbo Eyelashes of your dreams, providing jumbo volume, length, and impact for up to 15x wear.
To bring the vision to life even further, NYX Professional Makeup partnered with globally renowned makeup artist Mimi Choi to create six exclusive and unique looks inspired by the collaboration. The surreal SFX artistry was featured on the Cirque du Soleil performers, who appeared on global campaign displays in store and online.
“As a brand rooted in entertainment, creativity and self-expression for all, we are honored to partner with Cirque du Soleil, a world leader in live entertainment, who is devoted to creating unique memories, inspiring authenticity, and defying conformity,” said Yann Joffredo, NYX Professional Makeup Global Brand President. “This collaboration provides a way for our long-wear and efficacious products to truly be put to the test on stage through high-energy performances and to enhance the dramatic signature looks of these talented artists.”
“Halloween is momentous occasion to celebrate the individual artistry of our diverse performers who serve as the quintessential pallet for Mimi Choi’s vision with NYX Professional Makeup. We at Cirque du Soleil Entertainment Group constantly challenge ourselves to create entertainment without conformity, beyond expectations and possibilities, and are proud to provide inspiration for NYX Professional Makeup and this highly anticipated collaboration,” said Nickole Tara, Chief Growth Officer of Cirque du Soleil Entertainment Group.
