OPI introduces new artificial nail, OPI xPRESS/ON, offering professional quality shades, artistry, and innovative effects available anytime, anywhere. OPI xPRESS/ON launches exclusively at ULTA Beauty and includes 33 press-on gel-like salon manicure looks with 14-days of wear to instantly xPRESS. Fans can get all pressed up with 15 iconic OPI shades such as Alpine Snow, Cajun Shrimp, and Big Apple Red; six innovative salon-inspired effects like holographic shimmers or glazed finish; and eight professional nail art designs including several French manicure styles.
OPI xPRESS/ON is vegan, containing no animal derived ingredients, and the nails and packaging are made with 94% and 100% post-consumer recycled (PCR) materials, respectively. The nails are also reusable. Packaging is responsibly and sustainably sourced. A Forest Stewardship Council (FSC) carton is printed with soy ink and can be recycled.
“As the #1 nail salon brand globally, we have the professional quality, color, and innovation that consumers know and trust,” shares OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”
Each OPI xPRESS/ON set includes 30 professional quality nails, super hold glue, a cuticle tool, and a file. To apply, use the quick and easy four-step process: fit, shape, prep, and xPress. OPI xPRESS/ON offers 14-days of gel-like manicure wear.
