Wellness company Yohana recently announced the nationwide expansion of The Yohana Membership, the first-ever concierge service designed to help modern families thrive.
Founded by Yoky Matsuoka, renowned tech leader, global executive, and mom of four, Yohana helps families create space in their wildly busy lives to prioritize well-being. Their flagship service, The Yohana Membership, matches families with a team of specialists, researchers, and a dedicated guide for ongoing support with ever growing to-do lists and demands of modern life, so parents can focus on what matters most and feel empowered to be the best versions of themselves.
Piloted first in Seattle in 2021 and expanded to Los Angeles in 2022, Yohana is now available nationwide to support families through the holidays, and beyond. Unlike productivity apps that create more to manage, Yohana provides a real human to help get things done. The service has saved some families up to 8-10 hours per week and has helped handle over 50,000 to-dos for Yohana members.
Modern families are struggling to get it all done and 66% of parents say they are burned out, and the trickle-down impact is affecting their children. This gets worse during the holidays with 37% of parents with school age kids saying the holidays are stressful. Furthermore, 1 in 5 parents say they set high expectations for themselves and the stress of getting it all done steals their enjoyment of the season – and their kids’ too.
“There was a time when I used to dread the holiday season. As a working mom of four, the juggling act and stress from being spread too thin got so much worse during a time that was supposed to be joyful and special for my family. I know I’m not alone in feeling this way. Parents are struggling, and ‘the village’ we once relied on for support and traditions is not there for many modern families,” says Yohana Founder and CEO, Yoky Matsuoka. “I created Yohana to help solve this burden. Since our launch, we have been supporting families in Seattle and LA, and I could not be more proud to expand The Yohana membership nationwide just in time for the holidays.”
This holiday season, with a Yohana Membership, families can get help with seasonal tasks and projects, planning unforgettable holiday experiences, and ensuring family traditions are handled with ease. Yohana can also help with family to-dos such as finding meaningful gift ideas for loved ones, searching for recipe ideas for Thanksgiving, sourcing eco-friendly Christmas trees or holiday decor, booking last-minute holiday reservations, or finding local organizations to volunteer with. Yohana can even help with those tasks that have been on your to-do list all year like finding a decorator to redo the home office, scheduling annual renewals (passport, driver’s license, registration), signing up kids for sports teams, music lessons, and more.
There are four benefits to the Yohana Membership:
- Yohana Guide: Families have a go-to person who works to understand their needs, set goals and find balance for the family.
- Yohana Specialists: Every family is matched with a specialist and team experienced in managing home, family and experience planning to help with a broad range of needs.
- The Yohana Pro & Partner Network: From plumbers to roofers and wellness specialists, members get access to a hand-picked set of third-party providers that provide additional services for the home, family, and personal well-being.
- The Yohana App + Website: It’s all managed virtually through the Yohana app and website, where members can easily create tasks for their team, see what’s been completed and track time saved.
