As the brokerage world continues to change, firms are seeking to provide new tools to help agents in their sales. And Douglas Elliman stepped up to the plate, announcing its new tech platform “Douglas,” an internal app that houses marketing tools.
Currently, the platform has over a dozen partnerships with other third party apps and has plans to continue to grow, according to Elliman’s Chief Technology Officer Jeff Hummel.
Through the platform, agents are able to use corporate apps including a listing entry system, while third party apps need to be purchased. Costs for agents vary by product.
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