IPSY, the preeminent beauty subscription, recently announced the launch of Glam Bag x Bailey Sarian. Featuring a total of eight full-size products from Drunk Elephant, Pat McGrath, Scott Barnes, and more, the collection features dramatic makeup and no-holds-barred glamour products from women-, black- and artistry-owned brands.
Bailey Sarian, a pro makeup artist, award-winning podcast host and creator with over 23M followers on social media, has mastered the art of innovation by pioneering a new genre with her trailblazing Murder, Mystery and Makeup YouTube series. Now, in her collaboration with IPSY, Bailey invites Ipsters to kick-start their beauty evolution. She says, “My beauty philosophy is have fun and don’t be afraid to try something new, which is exactly what I want you to do with my Glam Bag X. You want to do a bold lip? You do that bold lip! To start your journey to the bold side, I’ve curated this collection full of glamour, bold makeup, and transformative skincare from amazing brands that I’ve loved for years.”
IPSY members will receive eight full-size products, five of which are hand-selected by Bailey and three of which the member chooses from a personalized assortment via IPSY’s proprietary machine learning technology, IPSY Match. This curated experience gives Ipsters and Bailey’s fans an unmatched level of choice and control over the products they will receive and experiment with.
“We’ve had a longstanding relationship with Bailey as she first joined IPSY’s in-house creator program back in 2016. We are thrilled to continue collaborating with her for the ninth edition of the Glam Bag X program,” said Emine ErSelcuk, SVP of Merchandising at IPSY. She continued, “Bailey is a multi-talented force, reinventing herself from professional makeup artist, to social media superstar, to award-winning podcaster while embracing her true self. We love Bailey because she has always inspired our Ipsters to celebrate their authentic self-expression and unique beauty.”
In 2021, IPSY introduced Glam Bag X to level up beauty-obsessed members’ beauty routines and indulge their passion for must-have, on-trend, best-of-beauty products. Previous Glam Bag X curators included some of the biggest names in beauty including Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae, Madelaine Petsch, Alicia Keys, and most recently, Becky G. A limited-edition quarterly treat, each celebrity-curated collection includes insider access to 8 uber-coveted products worth up to $350 for just $58.
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The Glam Bag X Bailey Sarian collection drops on February 1st, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.
