Award-winning singer-songwriter, entrepreneur and activist John Legend announces the launch of Loved01, a unisex skincare brand formulated in partnership with dermatologist Dr. Naana Boakye to treat the needs of melanin-rich skin. With accessibility at its core, the brand’s mission is to democratize skincare with affordably-priced products available at mass retail.
“Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves,” says Loved01 founder John Legend. “We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.”
At launch, Loved01 introduces six dermatologist-approved products to offer effective and nurturing skin-care for complexions of color, while addressing issues universal to all skin-types. The formulations are specifically balanced to moisturize, nourish, and uplift melanin-rich skin with natural ingredients that have a history in communities of color including Shea Butter, Jojoba and Coconut Oils and enhanced with the antioxidant properties of Rosehip Oil and Sea Buckthorn Oil. The line includes a Face + Body Wash, an Exfoliating Cleanser, a Shave Cream, a Toning Mist, a Face + Body Moisturizer, and a Face + Body Oil.
Founder of Loved01, John Legend, is dedicated to increasing inclusivity and representation in the skincare industry, and has teamed up with Dr. Boakye to help ensure formulations are of the highest efficacy and standard. Loved01 has worked to ensure all products are reviewed in-depth, bringing forth only the best ingredients and solutions for melanin-rich skin needs coming from a diverse and passionate group.
Legend worked with A-Frame, a Los Angeles based holding company that develops talent-led sustainable personal care brands built for underserved communities, to make the Loved01 brand a reality. “John’s passion for highlighting a missing gap in the skin care space brought us together to make it possible for all to enjoy effective skincare solutions,” says President of Loved01, Kia Lowe. “We’re grateful to our loyal retail partners who have been so supportive and excited to help us reach our mission of making Loved01 accessible to all.”
