Era Real Estate Partners With Builders Digital Experience (BDX)

ERA Real Estate, a global franchising leader, announced a relationship with Builders Digital Experience (BDX) to bring affiliated brokers and their independent agents access to more than 130,000 units of new construction inventory.  By incorporating BDX’s New Home Source Professional, a new home construction listing platform funded and endorsed by a consortium of the top U.S. homebuilders, the ERA® Network can showcase additional options within a national housing market challenged by low inventory.

Prior to this technology, there was no formal, consolidated platform available for ERA affiliated brokers and agents to help their clients view and shop new home listings. Now, ERA’s more than 17,000 affiliated agents in the U.S. will have access to prime new construction properties, both in their regional markets and nationwide, significantly increasing their potential transaction units.  In a period of record low inventory, ERA’s announcement signals more property options for homebuyers.

“ERA is the only real estate company to offer the New Home Source Professional platform to its affiliated brokers and agents on a national level,” said Simon Chen, president and CEO of ERA. “Our offering is yet another example of how ERA is marrying innovation and high-touch agents to be the most compelling brand for buyers and sellers.”

The personalized ERA site offers extensive details including pricing, footage, amenity information, and community information regarding taxes and school districts. ERA also announced a new set of features for all of its Distinctive Properties—which will include luxury homes—that offers augmented reality technology and virtual staging to help buyers envision a home with different wall colors, flooring, cabinetry, countertops, exterior landscaping, 3D furniture, and more.

“In an inventory-constrained market, we’re providing affiliated agents and their customers with one-click access to tens of thousands of unencumbered properties nationwide” said Frank Malpica, senior director of Product Development and Brand Engagement at ERA. “By providing a digital connection where one didn’t previously exist, homebuyers have access to a range of new construction choices, from a vast network of builders ready to streamline the process.”