Iris&Romeo, the female-founded clean beauty brand, recently announced its first-ever retail launch with the leading clean beauty retailer, Credo Beauty. Iris&Romeo will be debuting its full range of products in 11 stores nationwide in key locations including New York City, Brooklyn, Chicago, Los Angeles, San Francisco and Boston.
“When I launched the company it was my dream to have Credo Beauty as our first retail partner,” said Michele Gough Baril, Founder of Iris&Romeo. “Annie Jackson, Co-Founder and COO of Credo Beauty has had a clear vision of bringing together some of the most innovative, ethical, new brands in the space. I’m excited that new and existing customers can now try our amazing sensorial products in real life.”
All Iris&Romeo products meet the rigorous Credo Clean Standard, which goes beyond a restricted ingredient list and includes innovative sustainable packaging, transparent ethical practices and so much more. Iris&Romeo formulas are free from cyclic silicones, parabens, phthalates, sulfates, polyurethane compounds (otherwise known as PEGS), synthetic fragrances, and 1,394 other harmful ingredients.
“Multi-use products are one of the fastest growing categories at Credo Beauty,” said Meg Lim, Credo Beauty Color Merchant. “Michele has created an incredibly thoughtful assortment of products that are easy to understand but can accomplish a lot all at once. I’m especially excited for our customers to try Best Skin Days – the amount of nourishing skincare ingredients, sun protection, and sheer-but-buildable coverage packed into one little jar is astounding.”
Since launching in 2019, Iris&Romeo has undergone tremendous growth. In 2022 alone, the brand experienced triple digit growth, which was fueled by a loyal customer base and highly-anticipated product launches, such as its award-winning Weekend Skin SPF 50 + Vitamin C + Glow, and in 2023 is expecting a triple digit sales increase YoY accelerated by direct-to-consumer and retail expansion. In Fall 2022, Iris&Romeo completed a successful capital raise with continued support and investment by lead investor BrandProject and Newbound Ventures. With growth being a major focus in 2023, Iris&Romeo will likewise be investing in the company’s product innovation pipeline, continuing to bring one-of-a-kind hybrid products to the forefront.
“We are fortunate to have an excellent investor base who are highly supportive of our retail growth strategy,” said Tara Desai, CEO of Iris&Romeo. “Thanks to our investors, we have remained committed to launching new-to-market, innovative hybrid products to quickly scale our DTC business. We look forward to beginning our retail entry with our exclusive partnership with a best-in-class retailer like Credo Beauty.”
