Body care has moved beyond the basics of cleansing, exfoliating and moisturizing. These days, targeted treatments are in high demand and women everywhere are flocking to beauty sites and store shelves to shop the latest and greatest innovations for the neck down.
As our skin takes the spotlight this summer, body creams that help to firm, contour and diminish the look of cellulite and imperfections are quickly becoming some of the most sought-after beauty products around.
Naturally, we caught up with skin care guru Peter Thomas Roth to talk about this new consumer trend and to hear what he’s been up to in the body care arena. An influential segment leader in the beauty industry, Roth’s eponymous skin care line is the number one privately-held prestige skin care brand in the USA. Known for creating breakthrough formulas that deliver astonishing results, Roth leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
The latest product innovation to emerge from Roth’s lab is FIRMx® Tight & Toned Cellulite Treatment. Here, Roth talks about the science behind this treatment and how the body care category has evolved.
What’s behind the recent body care movement toward contouring treatments?
Body care is the new facial skin care. In recent years, there’s been an uptick in the use of at-home clinical skin care treatments for the face… and now people want to treat their skin with the same level of care! Today’s consumer is very savvy and social media has elevated bodies the conversation around ingredients and product expectations. More and more women are looking to supplement their all-over body moisturizer with a body treatment cream that targets specific areas for visible contouring results.
What was the inspiration for your FIRMx® Tight & Toned Cellulite Treatment?
I love hearing from my customers and so many have told me that cellulite is one of their top body concerns. I always develop formulas inspired by the needs of my customers and FIRMx® Tight & Toned Cellulite Treatment is made just for them! My skin care products for the face are always formulated with the most effective active ingredients at the highest concentrations possible, and I brought that same philosophy to my FIRMx® Tight & Toned Cellulite Treatment. My chemists and I researched a multitude of ingredients and discovered Flavoslim™, a new ingredient technology that’s scientifically engineered to visibly help diminish the look of cellulite. The results are fabulous!
Why are contouring creams that target cellulite topping the body care list?
Cellulite doesn’t discriminate and is very common. Women of all ages, shapes and sizes have cellulite… and some men do too! It’s a completely normal and harmless skin condition but for those who are self-conscious about it, contouring creams that target cellulite offer an easy solution. The trick is finding a cellulite cream that really works! When shopping for cellulite cream, I recommend looking for products with ingredients that make a meaningful difference. For instance, caffeine is a common ingredient used for firming and tightening but you need to pair it with something stronger to see visible, long-term results.
What makes FIRMx® Tight & Toned Cellulite Treatment unique?
My goal when creating FIRMx® Tight & Toned Cellulite Treatment was to develop a product that made my customers go ‘WOW’ after applying it. The final formula is clinically proven to reduce the look of cellulite in just two weeks! It is made with an advanced blend of invigorating caffeine, moisturizing African Mokaté Melon Oil and 1.5% Flavoslim™, a new breakthrough technology that helps to noticeably diminish the look of cellulite on the booty, belly, hips, thighs and arms. My cellulite treatment is like nothing you’ve tried before… promise! You’re going to look gorgeous.
