IPSY, the world’s biggest beauty subscription powerhouse, has announced the launch of Icon Box by Vanessa Hudgens. The actress, singer, and producer turned entrepreneur is taking the beauty industry by storm as the co-founder of KNOW Beauty. Now she’s bringing her newfound beauty philosophy—which has come a long way since her High School Musical days—to her thoughtfully curated Icon Box.
“After all my years on sets and prepping for red carpets, I’ve learned that beauty is not about covering up who I am; it’s about feeling confident in letting my natural skin shine through,” said Hudgens. “I haven’t always had the easiest journey getting here and struggled for years with my skin. This year, I’m turning 35 and I’ve truly never felt more confident in my own skin. My Icon Box features a few of my skincare and beauty must-haves that have gotten me to this place, and I hope that my partnership with IPSY will inspire members to embrace their authentic selves as well.”
Reserved exclusively for Glam Bag and BoxyCharm subscribers, Icon Box is a quarterly upgrade beloved by IPSY’s most beauty-obsessed members. Each collection includes eight premium beauty and lifestyle products handpicked by a celeb curator. Priced at just $58, the limited-edition Icon Box is worth up to $350—making it an irresistible offer that sells out every time. In addition to featuring KNOW Beauty’s Glacial Bay Clay Mask, the Vanessa Hudgens-curated collection will include buzzworthy brands like FENTY Skin, Amika, Dr. Brandt, NARS, and more.
“Selecting Vanessa as our second curator of the new Icon Box was an obvious decision,” said Kristy Westrup, Senior Vice President of Merchandising at IPSY. “Vanessa’s outlook on beauty aligns with our mission at IPSY: inspiring everyone to embrace their unique beauty. She is incredibly beloved by the IPSY community and has brought a fresh perspective to our Icon Box program.”
IPSY members will receive eight full-size products: five hand-selected by Vanessa and three chosen by the member from a personalized assortment via IPSY’s proprietary AI technology, IPSY Match. This curated experience gives members an unmatched level of choice and control over the products they will receive and discover. The Icon Box curated by Vanessa Hudgens drops on August 1st, and members can reserve their spots for this limited-edition run at IPSY beginning July 18th.
