W Hotels recently announced its collaboration with SUNCHASERS, an ethically created, unisex clothing brand based in Venice Beach, California. Utilizing the artistry of tie-dye, SUNCHASERS is known for its diverse range of unisex loungewear and dress sets crafted from luxurious cotton and silk fabrics. Together, W Hotels and SUNCHASERS will invite guests to indulge in an unforgettable summer experience on the WET Deck of both W Ibiza and W South Beach.
The W Hotels x SUNCHASERS Escape capsule will pay homage to the sun-kissed shores of Ibiza and Miami Beach, destinations where W Hotels boasts two iconic ESCAPE properties, through unique custom patterns and color schemes. This exclusive collection will include unisex, one-size-fits-all loungewear sets (long sleeve shirt and pants) that are hand-dyed in India and made of 100% silk. To launch the collaboration, W Ibiza will host shopping events throughout the summer at the WET Deck and will have the collection available for purchase at the AWAY spa pop-up boutique located on Level 0 of the property. Additionally, W Ibiza will feature two small scale installations inside the entrance of the hotel that will highlight the entirety of the collection.
“We are thrilled to partner with SUNCHASERS for this bold and breezy summer capsule,” said Carly Van Sickle, Senior Director, Global Brand Marketing, W Hotels Worldwide. “Through our collaboration, we are not only bringing together the vibrant spirit of SUNCHASERS’ fashion, but also aligning it with our own W summer campaign aptly named ‘Sun Chasers’. By merging SUNCHASERS’ innovative and sustainable ethos with the immersive WET Deck experience, we are offering guests an unforgettable summer experience that epitomizes our shared commitment to authenticity, vibrancy, and exploration.”
“At SUNCHASERS, we strive to inspire individuals to express their true selves through vibrant colors and joyful designs,” said Carola Bernard, Founder of SUNCHASERS. “Partnering with W Hotels allows us to extend this message of originality and celebration to a global audience. Together, we aim to create a unique and memorable fashion experience that symbolizes the spirit of summer.”
