Award-winning clinical skincare brand, MATTER OF FACT is now available on Sephora.com, marking their first-ever multi-channel retail expansion. Clients will be able to purchase all products from the brand starting today via Sephora.com and in 270 Sephora brick-and-mortar locations nationwide starting August 25.
MATTER OF FACT’s journey began fifteen years ago, when CEO, founder and formulator Paul Baek began seeking gentle, effective solutions for his acne prone skin, which was presenting a challenge for him in his then-role as a professional K-Pop musician. Already having a deep interest and appreciation for skincare formulation, Paul wondered whether he could find a way of combining potent active ingredients that delivered powerful results without the adverse reactions that he was experiencing with the products that were available to him at the time.
“We are so honored to officially be a part of the Sephora family and have the chance to share our work with their wonderful community! Knowing people will consider using their hard earned money on our products is something I take seriously. Through our straightforward formulations, combined with our rigorous approach to testing, we hope to delight Sephora clients.
Sephora has been a force of nature in the world of beauty and self-care products for many years now, and to be among the brands represented in their legendary spaces is a dream come true.” – PAUL BAEK, FORMULATOR + FOUNDER, MATTER OF FACT
