Consumers continue to re-examine their daily habits, placing an emphasis on those that enrich their lives. Self-care, meditation and healing practices are at the forefront, and the concept of home has evolved into a sanctuary for well-being. In support of this longing for consistency in the home and feeling of comfort, Dutch Boy Paints unveils its 2024 One-Coat Color of the Year: Ironside, a deep olive shade with dark undertones that creates a level of comfortable sophistication.
“Creating a space for wellness should be a driving factor in everyday life,” said Ashley Banbury, NCIDQ and color marketing manager, Dutch Boy Paints. “That’s why taking a natural approach to healthy living and safe spaces is a pivotal part of the current landscape. Dutch Boy Paints’ 2024 One-Coat Color of the Year—the stunning, strong Ironside—incorporates all the above in one bold color and can be applied in one single coat.”
Ironside is rooted in comfort and creates a space that is elegant and charming. As dark shades become more appreciated in the home, this deep olive is versatile in wide-open spaces or enclosed comfy places, reflecting well-being from all angles.
“Dutch Boy’s 2024 One-Coat Color Trend Forecast speaks to homeowners, DIYers and anyone with specific tastes in color selection,” said Michelle Bangs, senior brand manager, Dutch Boy Paints. “We’re taking a comforting approach; embracing restoration and nature, while bringing harmony into the home. These color palettes are easy to customize to complement the personal style and preference of DIYers everywhere.”
