JACANA, Jamaica’s leading wellness brand, officially launched its Wellness Collection in the United States. JACANA products, previously found only in luxury spas in Jamaica, including GoldenEye, are now available for the first time in the U.S. JACANA harnesses the powers of a range of Jamaican botanicals, including CBD, from plants organically grown on their historic 100-acre farm in the mountains of Jamaica. With a seed-to-shelf focus, JACANA products are driving a new botanical revival in wellness.
Alexandra Chong, founder and chief executive of JACANA, is a Jamaican native who designed the brand to bring the age-old natural remedies that shaped her to the rest of the world.
“Jamaican botanicals are the best-kept secret in wellness,” said Chong. “Our nutrient-rich soil, tropical microclimate, and multi-cultural history have created a tapestry of medicinal plants that grow all over the island.”
While living abroad, Alexandra longed for what Jamaicans call “bush medicine”. So, she founded JACANA with her husband, Jack Abel Smith, and has spent the last 5 years building their organic farm and growing the brand in Jamaica.
Chong is no stranger to category disruption. Prior to JACANA, Chong founded Lulu, an innovative top 10 app for young women. The New York Times noted that Alexandra started a “take back the internet movement for young women.”
JACANA’s Wellness Collection is inspired by the wisdom passed down by generations of botanical healers. In uniting their approach to craftsmanship with innovation, the company employs the latest organic and sustainable farming advances to bring products to the market that are as close to the plant as possible.
“We chose JACANA Wellness for the GoldenEye Field Spa because of our shared belief in the soothing power of plants”, said Marika Kessler, Island Outpost CEO. “By bringing JACANA Wellness to the U.S. market, many more will have access to the healing benefits of Jamaican botanicals.”
