Bath & Body Works recently announced its entire body care offering is now all overhauled and reformulated to meet consumer demand for innovative formulas. The offering includes reformulated body care in the fragrances you know and love — now made without sulfates and parabens and always made with ingredients you love like shea butter, pro-vitamin B5, coconut oil and aloe. With this launch, the beloved retailer is inviting customers to come back to their senses, hit the reset on their self-care routines and reimagine the role the fragrances they love play in their daily rituals.
“Our customers come to us because our products delight the senses and deliver creamy, sudsy and clean results in fragrances they love,” said Julie Rosen, President at Bath & Body Works. “We know what we put into our products is just as important as what we’re taking out, so we’re thrilled to offer a reformulation across our body care assortment that protects the integrity of our beloved fragrances, provides the ingredients and high level of performance our customers love and expect, while removing the ingredients they no longer want.”
This reformulation spans Bath & Body Works’ the entire extensive portfolio of dermatologist-tested personal care products and exclusive fragrances, including year-round bestsellers like: Champagne Toast, A Thousand Wishes and Japanese Cherry Blossom; wellness collections like Aromatherapy; the Men’s Shop, including Ocean, Graphite and Mahogany Teakwood; and returning seasonal favorites and new fragrance drops.
