I Dew Care, the K-beauty-inspired skincare brand known for its playful packaging and effective formulas, recently announced its launch at Walgreens stores nationwide. A curated selection of the brand’s top-performing and best-selling products is available to shop in nearly 1,600 Walgreens stores across the U.S., making K-beauty more accessible than ever to U.S.-based consumers.
As the popularity of K-beauty continues to surge – according to the Korea Customs Service, South Korea’s skincare exports grew by 21.7% in the first quarter of 2024, reaching US$2.3 billion – I Dew Care’s launch positions Walgreens as a key player in the K-beauty space. A leading pharmacy retail store chain in the U.S., Walgreens aims to attract a younger, Gen Z beauty shopper with the exciting addition of 40 of I Dew Care’s most popular SKUs including their iconic headbands, best-selling sheet mask sets and ice cream-inspired wash-off masks.
“We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation,” said Brian Murdock, general manager North America at Memebox. “This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
