This Valentine’s Day, the LEGO Group is championing togetherness and the joy of play with its Le Florist Flower Truck, by inviting people to celebrate creativity, connection and care as it visits cities around the world.
A blooming florist shop on wheels, Le Florist bursts with colorful LEGO Botanicals flowers and is brimming with creativity. Visitors can dive into vibrant floral window displays, beautiful flower trollies, and free fun workshops to craft their own LEGO Botanicals stems. Playful selfie spots, including mirrored panels and a striking floral mural, offer picture-perfect backdrops to capture joyful moments and celebrate the beauty of connection – petal by petal.
At each stop, budding builders can join interactive workshops to create personalized stems, inspired by their loved ones.
Whether crafting a heartfelt gift for a soulmate, best friend, favorite colleague, or even for yourself, the Le Florist experience offers a hands-on way to express affection and appreciation.
It’s an invitation to step away from screens, embrace the joy of togetherness, and create a LEGO bouquet that never wilts—because real connections, like the LEGO Botanical creations, are built to last.
Kicking off its tour ahead of Valentine’s Day, the Le Florist experience stops in cities like New York, London, Toronto, Paris, Hamburg, and Milan — offering a chance to unplug, get creative with LEGO Botanicals, and let real connections bloom. Head over to LEGO.com/botanicals-truck-tour to see where other local Le Florist activations will bloom up near you!
Alexandra Zamfir, Marketing Lead on LEGO Botanicals said: “What is special about the LEGO Botanicals collection is that it is not only the perfect gift to surprise and delight your loved ones, but it’s also an opportunity for you to build and spend meaningful quality time together. Valentine’s Day is a moment to celebrate those important relationships in your life, especially when we’re feeling more disconnected than ever. We hope that people will join us aboard the Le Florist truck to come together and build long-lasting memories.”
Can’t Make It to the Truck? Unleash Your LEGO Botanicals Creativity with Jeff Leatham
From 4th February, the LEGO Group will be hosting a free online workshop to unleash your LEGO Botanicals creativity led by celebrity florist and artistic Director Jeff Leatham. This unique experience invites flower enthusiasts and LEGO fans alike to explore the vibrant and limitless possibilities of floral design through the innovative LEGO Botanicals collection.
With an enviable list of celebrity clients, Jeff has created stunning floral designs all over the World. Watch and build along with Jeff as he guides you in crafting three stunning LEGO Botanicals arrangements – a handheld bouquet, a botanical centrepiece, and a ‘showstopper’ floral arrangement. Whether you’re a seasoned LEGO enthusiast or new to the hobby, Jeff is sure to spark your imagination and inspire your next building project.
The workshop is open to everyone from 4th February via LEGO.com/Botanicals, making it easy to build connections and creativity, wherever you are.
