Get ready to unlock a world of decadence and sweet glamor with a new beauty collaboration between Candy Crush Saga and Pat McGrath Labs. The delicious collection features a lineup of limited-edition lipsticks, glosses, and nail polishes, fusing the game’s vibrant world and iconic colors with Pat McGrath’s legendary artistry. But not all is as it seems! In a dazzling turn of events – three ultra-rare, $10,000 diamond-encrusted rings were mistakenly misplaced, resulting in a high-stakes game of chance.
Originally created as exclusive gifts for Pat’s dear friends, including supermodel supreme Alex Consani, iconic influencer Tefi Pessoa – and the third? A true mystery – the divine mix-up has sparked an online frenzy with everyone clamoring to get their hands on beauty gold. Instead of reaching their intended recipients, these diamond-studded treasures will be randomly delivered to three lucky individuals, giving everyone a chance to win a priceless surprise.
A Ring Fit for Royalty–If You Can Find It
The missing rings are bespoke pieces handcrafted by British jewelry house BASLIQ, the beloved jewellery brand to celebrities like Beyonce and Gigi Hadid, whose unique rings are adorned with white diamonds, rubies, sapphires, and 22k solid gold. Reimagining the jeweller’s signature wrap-around ‘Drop Ring‘, they were designed to elegantly encircle the new Candy Crush Saga x Pat McGrath Labs lipsticks, doubling as fine jewelry and a playful beauty accessory that merges Candy Crush’s vibrancy with Pat McGrath’s signature opulence.
Now, the unintended mix-up has sparked a craze of its own with two of the originally intended recipients Alex and Tefi taking to social media in disbelief, urging fans to help them find their rings.
“Hi Mother! I love this new Candy Crush collection” said Alex Consani over Facetime to Pat in a now viral social post. “But babe, you told me backstage that I would get a diamond ring in the package!”
For Pat McGrath, this unexpected turn only adds to the magic of the collection
“Beauty should always be an adventure,” said Pat McGrath, Founder and CEO of Pat McGrath Labs. “This collection is all about joy, play, and opulence–and now, three lucky individuals will win a truly one-of-a-kind treasure. How divine is that?”
“We wanted this collection to capture the magic of play, but we never imagined it would spark a real-life game,” said Luken Aragon, VP of Marketing for Candy Crush Saga at King. “This is exactly what Candy Crush Saga is all about–fun, surprise, and playful moments. Now, the only question is: who will get the missing rings?”
Meet the Collection: Crush-Worthy Color. Next-Level Fun.
This glamorous slip-up comes just as the Candy Crush Saga x Pat McGrath Labs collection is set to make its highly anticipated debut. Inspired by the game’s bold colors and power-ups, along with Pat’s legendary artistry, the limited-edition range celebrates self-expression and the joy of play through a dazzling lineup of lipsticks, glosses, and nail polishes.
- MatteTrance™ Lipstick: This oil-infused matte formula delivers ultra-vivid pigment with a velvety, weightless finish that lasts all day. The collection features two of Pat’s most iconic, often sold-out shades: Divine Rose and Elson.
- LUST: Gloss™: These glosses drench lips in balm-like hydration and multidimensional shine, creating a fuller, more luscious look with high-impact shimmer. Available in Astral Flashdance and Bronze Venus shades, these glosses bring an extra dose of sparkle and fun.
- Nail Polish: Available in Elson, Pat’s iconic blue-red, and Gold 001, a metallic masterpiece inspired by Pat’s original Lab–this high-shine, long-lasting lacquer delivers luxurious, chip-resistant color.
