Winky Lux, the celebrated beauty brand renowned for its playful, clean, and innovative approach to cosmetics, is delighted to announce the appointment of Lauren Bloomer as its new Chief Executive Officer. This strategic leadership transition comes as part of a carefully crafted vision led by Co-founder Natalie Mackey, who will continue to drive the brand’s creative evolution as Creative Director.
Following a period of expansion—bolstered by the strategic investment from CORE Industrial Partners in July 2024—Ms. Mackey has chosen this moment to welcome Ms. Bloomer to the team.
“I have always believed that great leadership fuels creative innovation,” said Ms. Mackey, Co-founder and Creative Director of Winky Lux. “After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO. This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of Joy, Playfulness and Community.”
Ms. Bloomer brings more than 23 years of expertise in brand strategy, omnichannel growth, and team leadership within the beauty and consumer goods sectors to her new position.
“I am honored to join a brand as spirited and innovative as Winky Lux,” said Ms. Bloomer. “Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building on our strong foundation. Together, we will further ignite the brand’s evolution, ensuring that every new chapter reflects our commitment to quality, creativity, and fun.”
This leadership evolution underscores Winky Lux’s dedication to combining strategic operational experience with its unmistakable creative flair. With Ms. Mackey continuing to lead brand creative initiatives and Ms. Bloomer steering the company’s growth strategy, Winky Lux is uniquely positioned to enhance its market presence and delight a new generation of beauty enthusiasts.
