NYX Professional Makeup and Los Angeles icon Randy’s Donuts, known for their delicious crave-worthy treats, have baked up a new custom donut inspired by NYX Professional Makeup’s new product, Buttermelt Glaze Skin Tint SPF 30.
Available exclusively at Randy’s Donuts locations nationwide on April 24, this limited-edition donut promises a sensory experience that mirrors the feel of NYX Professional Makeup’s Buttermelt Glaze Skin Tint SPF 30: rich, buttery, and glazed. On April 26, starting at 9 a.m., the original Inglewood Randy’s Donuts location will come alive with a consumer-facing activation, including free donuts for the first 250 customers, a photo moment, and product sampling.
The entertainment-based beauty brand will take things a step further by partnering with viral social media personalities, The Scotts, for a hilarious content series where the two – who boast a combined following of more than 30 million – take over Randy’s Donuts and engage in light-hearted chaos, all in celebration of the brand’s newest innovation.
“NYX Professional Makeup is all about community, authenticity, and having fun with beauty,” said Andrea Muguerza, VP of Marketing at NYX Professional Makeup. “When thinking about how our new Buttermelt Glaze Skin Tint comes to life with a glazed, dewy finish, we just had to partner with another iconic Los Angeles brand, Randy’s Donuts! This partnership allows us to bring joy to our community in a fun and unexpected way.”
The partnership with Randy’s Donuts is the latest in a series of disruptive, out-of-the-box collaborations for NYX Professional Makeup. Known for shaking up both the beauty and entertainment industries, the brand’s playful approaches have resulted in high-engaging campaigns, including a Buttermelt Blush cake recipe in partnership with a world-famous chef; multiple product collaborations with major Hollywood films; and, most recently, collaborating with GRAMMY-Award winning producers and nominated artists on the launch of the brand’s first-ever music album, NYXTAPE.
Buttermelt Glaze Skin Tint, $16, is a skin tint with a soft glow glazed finish and SPF 30 protection, in a skincare-based formula that wears for up to 12 hours and is available at nyxcosmetics.com and retailers nationwide.
