Evereden, the first skincare brand developed by pediatric dermatologists specifically for Gen Alpha, announces its official launch at Sephora US. Beginning October 14, Evereden will debut online at Sephora.com, with a full U.S. in-store rollout planned for February 2026.
This launch marks a defining milestone for both Evereden and the broader beauty industry: the establishment of a Gen Alpha category rooted in science, safety, and education. As Sephora’s lead brand in the space, Evereden is setting the gold standard for how skincare and personal care can empower the next generation.
Evereden enters Sephora with a curated edit of 12 bestselling products spanning skincare, haircare, fragrance, and suncare. These offerings represent a cross-section of the brand’s more than 40 SKUs and create an immersive, multi-category universe for Gen Alpha customers at Sephora. Unlike emerging upstarts, Evereden has established category breadth and proven international success, positioning the brand as the market leader in this fast-growing space.
“Evereden was built on the belief that skincare is self-care. By nurturing healthy habits early, we empower the next generation to embrace their individuality and grow up confident in their own skin. Every product is designed to be safe, fun and confidence-building—helping tweens and teens see skincare as a positive, empowering ritual,” said Kimberley Ho, Co-Founder and CEO of Evereden.
Created by a team of pediatric dermatologists and mothers, Evereden fills the longstanding gap between products that are too basic and those that are too advanced for younger skin. Clinically tested, age-appropriate formulas and judgment-free education tools ensure that families can trust every product in the line. “Parents and kids today are faced with an overwhelming number of skincare choices, but not all of them are safe or appropriate for young skin,” said Dr. Joyce Teng, MD, PhD, Chief Scientific Officer of Evereden and Head of Pediatric Dermatology at Stanford University. “At Evereden, every product is developed with pediatric expertise and tested to higher standards. Our launch at Sephora underscores the importance of offering families dermatologist-developed solutions they can trust, giving parents peace of mind and empowering kids to build healthy skincare habits from the very beginning.”
“This launch represents so much more than retail expansion,” said Ho. “It’s about building a movement to raise the bar for what children’s and teens’ self-care should be—safe, trusted, and empowering. Today, Evereden is sold in 11 international countries and is the fastest-growing brand in Gen Alpha, but we’re just getting started. Partnering with Sephora allows us to bring that mission to families everywhere.”
