To celebrate its 100th anniversary, Cervezas Alhambra invited renowned American artist Spencer Tunick to create a large-scale art installation in Granada. Entitled Retrato Alhambra 1925, the installation brought together almost 800 nude volunteers covered in green paint, forming a living image conceived as a tribute to Andalusia, the natural environment, and Cervezas Alhambra’s signature aesthetic, symbolized by its distinctive “naked” bottle, free of a label.
The art installation —the first that Tunick has carried out in Andalusia— took place in an olive grove near Granada. Generous and adventurous participants from across Spain and other 25 countries, engaged into the natural landscape, creating an image of striking visual and symbolic impact.
Jesús Rosado has taken part in all the installations that Spencer Tunick has carried out in Spain: San Sebastián, Barcelona, and Valencia. “It is a unique experience that is worth living once in a lifetime because it stays with you forever,” he said. Petri and Heidi are a married couple who came from Finland just for the occasion. “What is truly beautiful about this installation is being together, feeling human, all equal in our differences,” they declared.
The artist, internationally renowned for his photographic compositions featuring nude people in public spaces, emphasized at the end of the event “I have always wanted to use green body paint into my work, I have had this idea for 15 years, to somehow bring the bodies visually closer to nature and at the same time add a heightened element of surrealism. Green has been used in the past by artists to create utopic landscapes that blend surrealism and fantasy. Now was my turn to give green a try”.
For his part, Mahou San Miguel’s Chief Marketing Officer, Emmanuel Pouey, said that “Spencer Tunick’s art installation is a celebration of Andalusian identity and the Sin Prisa (Unhurried) philosophy that has guided Cervezas Alhambra for one hundred years, taking the time necessary to create works that, like Retrato Alhambra 1925, will live on in our memory.”
The final image from the installation will be unveiled in the very near future as a tribute from Cervezas Alhambra to Andalusia in its centenary year, reinforcing its ongoing commitment to supporting artists, culture, and its deep ties to the region.
