Beauty subscription service IPSY is collaborating with iconic makeup artist and entrepreneur Natasha Denona to curate the brand’s first-ever IPSY Ultimate box. This launch also ushers in a new era for IPSY with refreshed plan names that reflect the evolution of the brand’s beauty experiences: Glam Bag is now IPSY Original, BoxyCharm becomes IPSY Extra, and Icon Box transforms into IPSY Ultimate.
Known for her iconic, buttery eyeshadows and artistry-first approach to makeup, Natasha Denona has curated this IPSY Ultimate collection of coveted beauty and skincare products designed to unlock your creativity and provide you with the toolkit to inspire your glam.
“I want every member to find their go-to everyday product—something they’ll truly fall in love with,” said Natasha. “I hope they enjoy the formulas and recognize the care and effort that went into creating each one.”
“Natasha Denona is a true makeup artist who brings beauty artistry to life through her innovative, high-quality formulas,” said Kristy Westrup, Chief Merchandising Officer at IPSY. “We partner with her because she shares our love for creativity and our commitment to giving Ipsters the best in beauty.”
Launching October 22 exclusively on IPSY.com, this IPSY Ultimate features a mix of powerhouse skincare and makeup, including an eyeshadow palette from Natasha’s own brand, and selects from viral and beloved brands like Tatcha, Saie Beauty, 5 SENS, and Milk Makeup. The box includes products curated to inspire creativity, innovation, and beauty as a way of seeing the world.
The box isn’t just a collection of products. It’s a reflection of Natasha’s artistry and innovation. Each item was chosen to help members experiment, express themselves, and see beauty as a form of creation. Each offering inside her IPSY Ultimate collection is a portrait of Natasha’s artistry—equal parts refined, playful, and entirely intentional.
IPSY Ultimate is a quarterly beauty drop featuring eight premium, full-size beauty essentials, now worth up to $400. Beauty lovers are encouraged to subscribe to IPSY now to secure their IPSY Ultimate: Natasha Denona Edition, available exclusively as a quarterly upgrade for IPSY members. To learn more about IPSY and explore subscription options, visit www.ipsy.com.
