Black Girl Vitamins (BGV) is commemorating the 100th anniversary of Black History Month with a bold, culture-forward initiative that celebrates the powerful intersection of creativity, wellness and Black storytelling.
Titled Black Art Is Wellness, the 2026 campaign introduces limited-edition product labels and a commemorative tote bag designed by Black women artists from across the globe.
For a century, Black History Month has served as a vital platform for documenting, preserving and celebrating Black stories. With Black Art Is Wellness, Black Girl Vitamins honors that legacy by spotlighting Black artists whose work reflects healing, self-expression and collective empowerment—while reinforcing the brand’s long-standing commitment to purpose-led wellness for Black women.
“Art and wellness are deeply connected, both are forms of care, expression, and liberation,” said Jennifer Juma, chief strategy officer at Black Girl Vitamins. “As we celebrate 100 years of Black History Month, this campaign honors the creativity of Black women while affirming that our health, stories, and well-being deserve to be centered.”
Building on a tradition of partnering with artists to commemorate Black History Month, Black Girl Vitamins has expanded its creative vision for the centennial year. Last fall, the brand launched a global artist search via social media, receiving more than 50 submissions from artists across the world. From that pool, 18 artists were selected to bring Black Art is Wellness to life.
The selected artists created wellness-inspired, limited-edition designs that will appear on 18 Black Girl Vitamins products, as well as a commemorative tote bag. These designs will be available for purchase throughout Black History Month, while supplies last.
Featured artists and products include:
- J’Aaron Merchant (Meno-Chill)
- Mezay Louis (Probiotics)
- Kyndall Owens (Once a Day)
- Iris Williams (Commemorative Tote Bag)
- Rikiesha Metzger (Collagen Powder)
- Kandyce Jackson (In the Mood)
- Ashley Price (Sea Moss Gummies)
- Remy Wharry (Choless-Control)
- Brianna Pippens (Omega-3)
- Justine Mangum (Vitamin D3)
- Morgan Bissant (B12 Gummies)
- Jessica Patterson (Hair, Skin and Nails)
- Monea Muse (Calm Girl Ashwagandha)
- Kara Crowley (Prenatal Gummies)
- Dionna Collins (PCOS)
- Ann Gill (Sugar Free D3)
- Dallas Pyron (Inositol)
- Raenae Smith (Collagen Gummies)
- Jernicya Onyekwelu (Sea Moss Capsules)
Each design reflects the artist’s interpretation of wellness, cultural identity and healing, transforming everyday supplements into collectible works of art.
From now through February 8th, people can vote for their favorite design on the brand’s website. The top three artists, selected by popular vote, will receive a complimentary trip to Chicago, where they will be celebrated and spotlighted at the culminating event.
The Black Art Is Wellnessshow will be an exclusive, immersive experience featuring the showcased artwork and opportunities for connection among artists, wellness advocates and cultural tastemakers.
