Lancôme, the iconic French luxury beauty house synonymous with cutting-edge skincare innovation and timeless elegance, is collaborating with 20th Century Studios’ “The Devil Wears Prada 2,” in theaters May 1.
Rooted in a shared legacy of influence and longevity, the collaboration brings together Lancôme and “The Devil Wears Prada 2” to anchor the debut of Lancôme’s newest innovation, the Absolue Longevity MD.
Seamlessly integrated both on and off screen, Lancôme Absolue Longevity MD was provided during the production of the film. “At Lancôme, we believe beauty does not fade with time, but becomes more resilient and more refined,” said Ramzy Burns, Lancôme’s general manager. “To see this cast–whose presence and influence have endured for decades–still radiating confidence, vitality and beauty speaks to the very essence of longevity. Lancôme Absolue Longevity MD was created to support that evolution, driving a proactive approach to skin health.”
Absolue Longevity MD is Lancôme’s first dermatologist-validated skincare range grounded in Longevity Integrative Science. It’s powered by Mitopure, the number one selling longevity urolithin-A supplement ingredient and adapted for topical skincare. The collection represents a new frontier in longevity skincare. Designed to reverse your skin’s visible biological age at every life stage, it targets visible aging signs including firmness, suppleness, radiance, fine lines and smoothness, helping to preserve the look of strength, vitality and radiance over time.
“We’re proud to collaborate with Lancôme on ‘The Devil Wears Prada 2,'” said Lylle Brier, EVP, partnerships, promotions, synergy and events at Disney. “As the film’s signature skincare brand, Lancôme’s heritage of innovation and enduring elegance aligns seamlessly with a story that continues to define timeless style”
Extending beyond traditional product placement, the collaboration comes to life through a series of culturally driven activations designed to blur the lines between entertainment, storytelling and commerce. In partnership with Maximum Effort, Lancôme developed a talent-led campaign that plays within the world of the film. The hero spot, “The Absolue Impossible Task,” features Pauline Chalamet and Caleb Hearon reprising their film characters as they take on Miranda Priestly’s “impossible task” to acquire an unreleased skincare line. The spot culminates in an exclusive pre-sale opportunity for Lancôme loyalty members, seamlessly blending film-inspired storytelling and product discovery.
Further amplifying the collaboration, Pauline Chalamet–who portrays a beauty editor at Runway Magazine–stars in a bespoke editorial content feature created with Vogue, alongside Lancôme Global Ambassador, Isabella Rossellini.
Campaign assets will roll out across digital, social and owned platforms, supported by a robust retail presence nationwide.
By embedding itself within this iconic property that defines modern fashion and beauty-storytelling, Lancôme demonstrates a forward-thinking approach to brand building–one where narrative drives both relevance and conversion. The collaboration ultimately marks a new chapter for the brand, introducing Absolue Longevity MD as not only a skincare innovation, but a reset in its own right.
The Absolue Longevity MD collection will be available for purchase May 1, alongside the “The Devil Wears Prada 2” theatrical release.
To learn more about the collaboration and explore the Absolue Longevity MD collection, visit: lancome-usa.com/absolue-longevity-md-collection
