Following the viral success of Thayers Milky Cleanser, Milky Toner and Milky Moisturizer, the brand continues to build on the momentum with the launch of the Hydrating Milky Mist.
Co-created with the help of long-time Thayers partners, Nina Pool (6.2M) and Shelby Ann Bell (2.1M), after their DIY milky mist social content sparked Thayers to fast-track the milky mist launch to their community, developing the product on an expedited timeline.
The mist is designed to deliver touchless 24-hour hydration while instantly refreshing skin with a soft, dewy finish.
Created for normal to dry skin and suitable for sensitive skin, the Hydrating Milky Mist delivers a weightless, continuous spray that layers seamlessly into any routine. The ultra-fine mist is powered by a blend of plant extracts and dermatologist-trusted actives, including oat milk and 7% glycerin. The formula helps replenish moisture and maintain a healthy-looking skin barrier without disrupting makeup or leaving skin feeling sticky.
“From the beginning, the Milky franchise has been shaped by our community and the real routines of our consumers,” said Stacey Goldstein, Vice President of Thayers at L’Oréal. “Born from Thayers fan DIYing a milky mist, Thayers Hydrating Milky Mist is a reflection of that continued collaboration, made possible with long-time Thayers partners, Nina Pool and Shelby Ann Bell. It delivers the same gentle, barrier-supporting hydration our Milky products are known for in an effortless, comfortable application.”
Clinically tested to deliver touchless 24-hour hydration and instantly dewy skin, the Thayers Hydrating Milky Mist is a versatile, go-anywhere essential. Whether used for a midday refresh, as an added layer of hydration, or misted over or under makeup, it keeps skin looking fresh, comfortable and glowing all day.
“I do a few sprays whenever I want, and boom, my barrier is feeling refreshed. I find that I don’t need to pat this mist into my face because it’s so fine, I just let it absorb quickly.” said Nina Pool.
“I love to use my milky mist over my makeup after using powder to melt everything together. I also love carrying it in my bag to refresh my makeup after hours of wear!” said Shelby Ann Bell.
The formula is vegan, cruelty-free, dermatologist-tested and formulated without alcohol, fragrance, parabens, phthalates, or gluten.
The Thayers Hydrating Milky Mist is an Amazon Exclusive, available starting May 1, 2026 and will roll out to additional retailers later in 2026. The product retails for $14.99 MSRP (4.4 fl oz). Amazon pre-sale is live now.
