Biolage, a professional haircare brand, announced the next chapter in the “skinification” of haircare with the launch of its new Hydra Source Moisture Method Serum: a lightweight, deeply penetrative treatment that mimics the hydrating effects of a facial serum.
Providing 24-hour non-stop hydration, Moisture Method Serum preserves the scalp moisture barrier and is ideal for anyone who experiences a dry scalp and is looking for long-lasting hydration.
Grounded in Biolage science, this formula delivers a precise microdose of high-potency ingredients designed to treat hair with the same rigor and delicacy as a premium skincare routine. For use on wet or dry hair, the water-based serum has been formulated to quickly absorb into the scalp and hair, locking in moisture for continuous-release nourishment. It’s made with micro-filtered aloe vera, known for its moisture-retaining properties that gently nourish the hair, and 11% fermented hyaluronic acid, which helps seal the cuticle. Traditional hair serums and oils are typically made of heavy silicones and oils that can sit on the surface, weigh hair down and promote buildup. Biolage’s Moisture Method serum incorporates glycerin and natural humectants to round out the powerhouse formula for a truly luxurious experience.
“The formulation of Hydra Source Moisture Method Serum is the ideal treatment that addresses scalp and hair dehydration by using two types of skincare-grade hyaluronic acids that reinforce the moisture of the scalp’s microbiome, all while fusing moisture deep into the cuticle of the hair strand,” said Biolage Trichologist Bridgette Hill. “This serum is literally locking in moisture from the inside out.”
“We couldn’t be more excited about our latest Moisture Method Serum launch,” said Michael Sanchez, VP, global brand lead at Biolage. “We are focusing on the idea of treating your hair with the same care you give your skin, and with this new high-potency formula, we are treating both the scalp and hair in a way that is truly therapeutic.”
To celebrate the launch, Biolage’s Ambassador Pamela Anderson stars in a serene new campaign directed and photographed by Stevie Dance. This campaign invites consumers into the mindful world of Anderson as she introduces the new high-performance innovation.
“My rituals, especially my skincare routine, are such an important part of my day-to-day, so to be part of a brand that takes such care in the formulation of its products for hair in the same way feels meaningful to me,” said Pamela Anderson. “I love the new Biolage Moisture Method Serum and how it allows me to bring a skin care inspired ritual to my hair. ”
As with all Biolage formulas, the new Hydra Source Moisture Method Serum is free from colorants or dyes, mineral oil, parabens and animal ingredients or by-products. The Biolage brand is also approved by cruelty free international (CFI) under the leaping bunny programme.
The new campaign rolled out across digital, social and professional salon platforms which began May 2026.
