As the world turns its attention to New York and New Jersey for the FIFA World Cup 2026 Final, Tequila Don Julio 1942 is redefining the art of celebration with Port of Champions, a week-long luxury waterfront takeover. Centered around the docking of a 200-plus foot megayacht along the Hudson River, Port of Champions will be a fully immersive Tequila Don Julio 1942 footprint spanning Pier 59 at Chelsea Piers. Extending beyond the yacht, the Chelsea Piers driving range will transform into a multi-dimensional destination for the first-ever brand takeover of the iconic waterfront venue, where global tastemakers, athletes and influential voices will come together to celebrate this iconic moment in sports culture.
Beginning Monday, July 13 when the yacht docks in Manhattan through the final whistle of the FIFA World Cup tournament on Sunday July 19, Port of Champions will host a diverse lineup of day-to-night programming. Bringing together a best-in-class roster of partners, each moment will immerse guests into the world of Tequila Don Julio 1942, from match day parties and late-night celebrations with renowned DJ’s to elevated dining experiences, podcast and content recording studios and intimate tequila tastings in the on-board speakeasy.
“The impact of the FIFA World Cup extends far beyond the matches themselves—shaping culture, celebration and communities around the world,” said Julian Garcia, vice president of Tequila Don Julio at Diageo North America. “With the tournament culminating in New York and New Jersey, we saw a unique opportunity to create an experience that matched the prestige and attention surrounding the week leading into the Final match. Port of Champions is the brand’s most ambitious expression of luxury hospitality, and the scale of this experience reflects how we continue to evolve with culture and our community, while staying true to the role Tequila Don Julio 1942 has long played at the center of celebration.”
Deeply embedded as an icon of celebration, Tequila Don Julio continues to elevate the moments where sport and culture come together, reinforcing its role through both the limited-edition Tequila Don Julio 1942 FIFA World Cup 2026 Edition bottle—available now nationwide while supplies last—and a physical footprint at the center of the action. Together, these elements position Port of Champions as a marquee moment for the brand, aligning its legacy of celebration with one of the most globally significant sporting events in the world.
Follow @donjuliotequila on Instagram for an inside look at Port of Champions celebrations in July. To take the celebration home with you, visit www.donjulio.com to see where you can secure the limited-edition Tequila Don Julio 1942 FIFA World Cup 2026 Edition bottle.
