ILIA Beauty announced a new partnership with the Grammy-nominated band HAIM—sisters Este, Danielle and Alana—to bring to life their shared skin stories and the importance of makeup that makes your skin better through its latest campaign for the award-winning and bestselling complexion product, Super Serum Skin Tint SPF 40.
The campaign features a view of the sisters’ experiences with sensitive skin, using an intragenerational lens to highlight Super Serum Skin Tint SPF 40 as HAIM’s ultimate essential for effortless beauty anytime, anywhere. The film spotlights the sisters’ deep connection to the brand and the ease of their everyday routines together. The campaign will live on ILIABeauty.com, as well as ILIA and HAIM’s social channels.
The collaboration, which is HAIM’s first-ever beauty partnership, came about authentically—born from the sisters’ search for skin-soothing makeup. They were drawn to ILIA’s thoughtful, effective formulas and over time, developed a relationship with the brand.
“We’ve been longtime fans of ILIA, especially the Super Serum Skin Tint SPF 40,” said HAIM. “When we’re on tour, we do our own makeup and we’re pretty much always in a rush, so having products that are quick and easy is everything. We all go for pretty natural makeup looks, so the Skin Tint is perfect. It hides blemishes really well, but still lets our freckles show through. It’s makeup, it’s skincare, it’s SPF, it honestly has it all. Especially when we’re performing outside, it’s a must.”
Beloved as the original Skin Tint, ILIA’s Super Serum Skin Tint SPF 40 combines potent skincare, makeup and mineral SPF 40 protection for the ideal all-in-one for sensitive skin. Designed with a barrier-first approach to hydration, the formula blends hyaluronic acid and squalane to help support and strengthen the skin barrier while delivering a healthy finish. This gentle, skin-soothing formula is also powered by allantoin to help comfort skin and visibly reduce the look of redness for a calmer, more even complexion. Mineral SPF 40 and antioxidant-rich ingredients work together to help defend against daily stressors like UV exposure and pollution, which can weaken the skin barrier and trigger sensitivity. This all-in-one essential simplifies your routine and is clinically shown to instantly improve the look of skin while delivering visible benefits over time.
In a consumer perception study of 50 people; immediately; after 28 days, after 28 days for participants with sensitive skin:
- 100% said moisture was boosted
- 96% said it immediately hydrates skin and smooths skin texture
- 100% agreed the product smooths skin texture, minimizes the appearance of pores and evens skin tone
- 100% agreed the product doesn’t aggravate the skin
- 100% agree does not make my skin react, helped improve skin redness, and doesn’t make my acne-prone skin break out
“The idea for Super Serum Skin Tint SPF 40 came from a genuine need. I was a new mother, with a history of sensitive skin, who simply didn’t have enough time in the day and needed an all-in-one product to get me out the door faster,” said Sasha Plavsic, founder of ILIA. “Fast forward to now, artists like HAIM have trusted Skin Tint to make their skin better for years, which is an honor for someone like me, who takes creative inspiration from music, personally and in the product development process. Skin Tint and HAIM’s relationship with it captures the essence of ILIA—creating makeup that makes your skin better, and your routine easier.”
