K-Beauty brand, Yepoda has officially launched in Sephora US. Clean K-Beauty Innovation.
No compromise. In a major US expansion which kicked off August 11th online and all throughout August in-store, the brand is bringing its signature K-Beauty philosophy to American beauty lovers, inviting them to embrace radiant skin, positive energy and simple but fun daily rituals.
Standing out as one of the few K-Beauty brands dedicated entirely to clean, cruelty-free, vegan, and clinically proven formulations, Yepoda—which already boasts a global customer base of over 2 million people—proves that consumers don’t have to choose between highly effective skincare and clean, vegan K-Beauty. As a certified B Corp, Yepoda’s clean standards exceed the world’s strictest EU requirements, delivering natural and potent ingredients without compromise.
The Sephora launch lineup features a curated six-step routine rooted in Korean skincare tradition. Packed with high-performance essentials that are both innovative and easy to use, the collection is specifically designed to lock in a flawless, glowing base:
- Double Cleanse: Melt away makeup and impurities with The Calm Balm oil cleanser, followed by The Bubble Double, a salicylic acid foam that deeply clears pores without stripping vital moisture.
- Prep: Refine texture with The Porefect Pad exfoliating toner, then supercharge absorption using The Skinject Effect, an innovative clinically proven micro-spicule essence with vegan PDRN. For an instant, plumping refresh, mist on The Mist Have hyaluronic face mist.
- Target: Awaken tired under-eyes with The Depuff Eyespresso caffeine hydrogel patches and build long-term elasticity with The Repair Hero peptide and niacinamide serum.
- Nourish: Lock in a lightweight, protective morning moisture barrier with The Make My Day Cream (or soothe skin overnight with The Midnight Magic cica repair cream).
- Ultimate Glass Skin Finish: Finish with The Glow Hero, a breakthrough bakuchiol oil-serum hybrid that leaves a smooth, luminous glaze—all perfectly complemented by The Dewy Day cushion foundation, which seamlessly blends buildable makeup coverage with skincare benefits, It’s skincare you can wear.
Made for skin that looks like skin: The Dewy Day Cushion foundation is Yepoda’s take on one of Korea’s most iconic beauty inventions: a lightweight, sponge-dispensed foundation housed in a compact, travel-friendly case. A single tap delivers buildable, second-skin coverage infused with skincare actives like vegan squalane and niacinamide. The result is a dewy finish that feels closer to a fresh layer of moisturizer than a layer of makeup and captures exactly what makes K-Beauty different: skincare and makeup were never meant to be separate steps.
“We want to continue inspiring even more people to discover Clean K-Beauty. With the U.S. Sephora launch we are doing just that by marking this exciting milestone in our global growth journey” said Sander Joonyoung van Badel and Veronika Strotmann, the visionary founders behind Yepoda. From day one we wanted to bring Korean innovation with high expectations around sustainability, transparency and clean beauty. With this launch, we’re thrilled to introduce our easy-to-follow 6-step routine to Sephora shoppers to make skincare a fun self-care ritual while actually giving effective results without compromises.”
Products range from $23 to $39 available online at Sephora.com on August 11th and in Sephora stores nationwide late August.
