APR Co., Ltd. (APR), a global beauty company, announced a multi-city pop-up tour across major metropolitan centers in the U.S. and Europe for its flagship brand, Medicube.
The global tour kicks off in New York (Sept. 10–12) before making stops in Los Angeles (Sept. 25–27), London (Oct. 9–11), and Paris (Oct. 23–25).
The move follows unprecedented international demand for APR’s advanced beauty technology. In the first half of 2026, APR reported record sales of KRW 647.8 billion in North America and KRW 228.9 billion in Europe, reflecting explosive year-over-year growth of 264% and 380%, respectively.
The upcoming tour aims to build on this momentum, deepening consumer engagement and accelerating Medicube’s offline footprint in key Western markets.
Curated under the concept “Medicube Wellness Club X2,” the pop-ups are designed to offer visitors an immersive, high-end self-care experience. The spotlight will be on the company’s latest skincare device, the Medicube AGE-R Booster Pro X2, which recently made its debut in both regions.
At the skincare consultation zone, experts will analyze visitors’ skin types, offer personalized Booster Pro X2 setting recommendations and provide hands-on device demonstrations. Attendees can also explore and purchase a wide range of Medicube skincare products on site.
To celebrate the launch, the pop-ups will feature exclusive promotions and an interactive trade-in program. Customers purchasing the Booster Pro X2 on site will receive exclusive gifts, including water bottles, pouches and hair clips, through various in-store events.
Following the tour, APR plans to further solidify its global presence by expanding physical touchpoints and promoting tech-driven daily self-care routines for consumers across the U.S., Europe and global markets.
