KayAli Brings Yum Lip and Body Collection to College Campuses with a Five-Stop Café Tour

KayAli, founded by Mona Kattan in 2018, took its new Yum Lip and Body Collection on the road with a five-stop KayAli Café Tour in partnership with Sephora, connecting with consumers across college campus communities nationwide.

• Tour stops included the University of Mississippi, Nashville’s Fifth & Broadway, Austin’s Domain Northside, Spelman College and Alabama A&M University campuses.
• The tour brought the world of KayAli to life through immersive experiences centered around fragrance discovery, self-expression and community.
• On-site experiences included a Spin-to-Win Wheel with complimentary samples, fragrance-inspired beverages, a curated fragrance bar, complimentary bottle engraving with purchase and a limited-edition KayAli tote with the purchase of two items.

At the heart of the experience, students and consumers were invited to discover the new Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by fan-favorite scents Yum Boujee Marshmallow | 81 and Yum Pistachio Gelato | 33. Designed to bring KayAli’s signature gourmand world beyond fragrance, the new collection gave guests the opportunity to experience their favorite scents in elevated new formats.

Across all five stops, KayAli welcomed 3,689 consumers and influencers, creating memorable moments both on campus and across social media. Notable guests included Daria Johns, Sheila Adbul, Abby Grayce, Zoe Ferguson, Leah Raquel and more, with influencer’s social content highlighting the tour reaching 277,000 views across social platforms.

The KayAli Café Tour reflects Mona’s continued commitment to creating immersive, community-driven experiences that invite fragrance lovers to discover, play and express themselves through scent. By bringing the Yum Lip and Body Collection directly to college campuses, KayAli transformed product discovery into an interactive experience designed to be enjoyed, shared and remembered.

The Yum Lip and Body Collection features Cashmere Kiss Lip Balm and Silk Soufflé Body Cream, inspired by the beloved Yum fragrances. The collection is available now at Sephora, Sephora at Kohl’s locations and online in the U.S.

Available Sizing and Pricing: