Features

The Next Wave of Nordstrom

January 8, 2020
The flagship features an iconic glass wave façade designed by James Carpenter Design Associates to bring in more natural light and provide an interactive viewing experience for customers inside the store and those at street level, connecting the experience to the city. An open, hyper-flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New Yorkers respond to. The environment creates a sense of discovery, allowing customers to navigate easily and find brands they haven’t experienced before. | Photography by Connie Zhou

the biggest & best brand offerings as the largest single-project investment in Nordstrom history

Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Men’s Store (which launched in April 2018), the new store occupies the base of Central Park Tower, the tallest residential building in the world. Beginning this season, customers can shop 320,000 square feet of retail space across seven levels in the heart of the city. Nordstrom NYC represents the biggest and best statement of what the brand has to offer, the company reported.

As diverse as the city itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Shoe Bar debuts as a cocktail destination on the shoe floor. Customers can toast a celebratory moment or new purchase with a martini or glass of wine. There’s also an all-day menu for shoppers to stop and refuel.
Shoe Bar debuts as a cocktail destination on the shoe floor. Customers can toast a celebratory moment or new purchase with a martini or glass of wine. There’s also an all-day menu for shoppers to stop and refuel.

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection includes Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, Ugg, Steve Madden, Nike and more.

Nordstrom Beauty Haven is where the most branded beauty services come together under one roof, including Base Coat manicures, Sisley and Heyday facials, blowouts by Dry Bar, eyebrow shaping by Anastasia Beverly Hills and threading by Blink Brow Bar, St. Tropez spray tans, The Light Salon light therapy, and, for the first time at a department store, injectables with Kate Sommerville.
Nordstrom Beauty Haven is where the most branded beauty services come together under one roof, including Base Coat manicures, Sisley and Heyday facials, blowouts by Dry Bar, eyebrow shaping by Anastasia Beverly Hills and threading by Blink Brow Bar, St. Tropez spray tans, The Light Salon light therapy, and, for the first time at a department store, injectables with Kate Sommerville.

To create a sense of discovery, Nordstrom NYC offers the following merchandise concepts and shops: Christian Louboutin Pop-Up, Nordstrom x Nike Boutique, Burberry Concept Shop, Nordstrom Beauty Haven, SPACE Boutique, Acne Shop, Burberry RTW and Accessories Shops, Chloe RTW & Accessories Shops, Christian Louboutin Shop, Comme des Garcon Shop, Coach Customization Shop, Fendi RTW and Accessories Shops, Givenchy RTW and Shoe Shops, Longchamp Shop, MCM Shop, Tory Burch Handbag Shop, Valentino Accessories Shop, and Saint Laurent RTW and Accessories Shop.

Customers can pick up online orders, try them on and utilize alterations services as needed at Express Services.
Customers can pick up online orders, try them on and utilize alterations services as needed at Express Services.

To enhance the in-store experience, a range of unique services will make shopping fun, fast, convenient, and allow customers to shop on their terms, including many services connecting the physical and digital.