Curio Collection embodies the nautical personality of the Conch Republic
Following a multi-million-dollar renovation, the latest addition to Hilton’s upscale Curio Collection, The Reach Key West recently made its debut and will be the brand’s first property in the destination. The reimagined 150-room resort, owned by Park Hotels & Resorts, is located in the southernmost tip of the continental United States in Key West, Florida. The resort also features Four Marlins — an oceanfront restaurant and bar — with a thoroughly modernized design that offers delicious cuisine amid sea breezes on the open-air wood deck.
“The Reach Key West is a highly anticipated addition to our portfolio of handpicked, one-of-a-kind hotels, which continues to grow substantially in South Florida,” said Jenna Hackett, global head of the Curio Collection by Hilton. “The unique spirit and essence of Key West is thoughtfully channeled at The Reach Key West, influenced by the island’s rich culture, history, art and cuisine.”
Keeping its original name and referencing the nautical term “reaching,” a relaxed point of sail, the resort’s coastal style elements were thoughtfully designed to reflect the island’s natural beauty. Senses are engaged upon entering the bright and airy lobby where original, local artwork takes center stage, such as sculptural netting nodding to local fishers and colorful hanging ceramic fish by local artists at Key West Pottery. Floor-to-ceiling windows connect the lobby with the hotel’s communal patio that is watched over by a larger-than-life “Gypsy Chicken” mural painted by local Cuban American muralist, street artist and painter David “DaveL” Lavernia. Inspired by DaveL’s passion for animal and environmental conservation, the mural stands as an iconic and colorful backdrop paying homage to Key West’s infamous roaming roosters.
“We have an unmatched address here in Key West, situated on the only natural sand beach and a short stroll from Duval Street,” said John Trovato, managing director of the Reach Key West. “The Reach has fully transformed and emerged with a fresh aesthetic for our guests while staying true to Key West’s uncomplicated, no-shoes-required lifestyle.”
Guests of The Reach Key West can also tap into Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that lets members choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.
