Essie on-hand launches as a new-to-market virtual try-on experience
Essie recetnly introduced essie on-hand, in partnership with ModiFace: a virtual try-on salon that allows users to discover essie nail polishes using the highest standard in nail try-on services. this web-based tool is the first to utilize primary camera technology – virtual nail polish appears seamlessly on the user’s hand, tracking nail shape and movement of fingers through your back-facing camera. the precise AR application and color depiction means you can see the real essie shade on the real you.
With essie on-hand, you can apply essie colors anytime, anywhere. discover and apply essie nail polishes virtually on the spot right from essie.com without the hassle of downloading an app. try and ready to buy? it’s easy to add product to cart and check out on select essie retailers right from your phone or computer.
COLORS ON HAND
The essie on hand virtual tool is launching first with a full palette of exquisite, long-lasting gel couture colors, a salon quality & longwear polish in 2 easy steps. The try-on expertly captures the result of using the high-adherence gel couture color (step 1) with the high-shine top coat (step 2) through a virtual lens. discover 75 glamorous gel couture shades at your fingertips, including the newly launched gel couture brilliant brocades collection.
“Essie designs and creates all of our products with impeccable nuanced color and precise and easy application,” says Carolyn Holba, General Manager for essie worldwide. “our new essie on hand virtual try-on salon is no different! it’s the highest standard in nail try on services to make discovering essie colors fun, easy and accessible.”
COLOR EXPERTISE + AR GO HAND IN HAND
Essie has partnered with Modiface, a leading AR technology expert to launch this new tool. the result is over a year of collaboration to power a back-facing camera AR experience, the first for the L’Oréal Group,
“ModiFace has been the leader in beauty tech for over a decade, and thanks to a close partnership with the essie team, we have again been able to push our artificial intelligence and augmented reality technologies to new heights. we are excited to continue collaborating with essie on reinventing the nail industry,” says Jeff Houghton, ModiFace Chief Operating Officer.
HOW IT WORKS
- Users are prompted to choose from the below try-on options:
- Live camera
- Upload a photo
- Use the readily available model hands and select a skin tone filter + nail shape
- Shop gel couture nail polish shades by color or collection and watch nail polish appear seamlessly on user’s (or model’s) hand
