White House Black Market, a brand of Chico’s FAS, Inc., announced its inaugural partnership with Ladies Who Launch, a nonprofit organization with a mission to celebrate and empower women entrepreneurs.
“As a brand that has served women for over 35 years through style for all aspects of her life, White House Black Market is committed to helping women succeed,” said Kimberly Grabel, senior vice president of marketing, Chico’s FAS, Inc. “We design fashion to allow women to express themselves and feel empowered in both their career and personal lives. Our customers are strong, confident, powerful women who are dedicated to supporting other women and helping them find success. Partnering with Ladies Who Launch is a natural extension and further showcases our ongoing commitment to this mission.”
Ladies Who Launch inspires women entrepreneurs to build sustainable businesses by providing helpful educational resources, the most accessible capital opportunities for all female founders and the support of building a company.
“Grit, determination and resilience are characteristics that define women entrepreneurs. We are thrilled to partner with White House Black Market to offer women founders more resources, capital programs and, most importantly, inspiration to help female founders thrive this year,” said Julie Kikla, executive director, Ladies Who Launch.
In honor of International Women’s Day and Women’s History Month, White House Black Market will kick off the partnership by debuting a “Make Herstory” T-shirt to benefit Ladies Who Launch. For every tee sold, $10 will benefit Ladies Who Launch, up to $30,000.
The campaign will be supported across all digital marketing channels, including support from a diverse group of influencers across multiple social media channels.
