Cleancult, a non-toxic, zero waste cleaning brand on a mission to redefine clean with the power of eco-friendly ingredients and none of the plastic, recently announced the launch of the brand’s first ever Foaming Hand Sanitizer. As an innovative pioneer in the sustainable home cleaning category, it was a natural progression for the brand to develop a hand sanitizer, which has become a personal cleaning essential during the COVID-19 pandemic.
The gentle, fragrance-free formula is an FDA approved disinfectant proven to kill 99.9% of germs. Created with plant-derived ingredients and the disinfecting power of Benzalkonium Chloride (BKC), Cleancult’s alcohol-free hand sanitizer is kind to hands but tough on germs, and won’t result in many of the pain points consumers have come to endure from other brands: sores, cuts and dry, cracked skin that can lead to increased germ exposure. BKC usage has risen as a result of the COVID-19 pandemic when the hand sanitizer industry saw a shortage in ethanol and isopropanol. Cleancult saw an opportunity to continue their mission to develop products that were tough on germs but soft on hands, and according to a study published by the Journal of Hospital Infection in November 2020, BKC hand sanitizers are proven to be just as effective as alcohol-based sanitizers.
Safe for both adults and children, the new Foaming Hand Sanitizer is fast-drying and won’t stain clothing, and follows the company’s zero waste business model: Cleancult’s innovative refill system means each product comes in recyclable, paper-based milk carton refills, along with stylish, shatter-resistant glass bottles to put the formulas in.
“We started this company in 2019 committed to creating a better tomorrow by offering consumers a better, safer way to clean their homes that’s also good for the environment,” said Co-Founder and CEO Ryan Lupberger. “Today, we’re proud to continue to deliver on that goal: by making the switch to Cleancult, families can save up to 44 pounds of plastic per year,” he continued. “With the growing need for hand sanitizer, we felt compelled to develop a sustainable solution, and we’re incredibly proud to launch the world’s first and only zero waste hand sanitizer.”
