Clean Beauty Brand Redefines Accessible Skincare Products for Consumers
ITEM Beauty, co-founded by TikTok star and actress Addison Rae, recently announced the brand’s entrance into the skincare category. In expanding the clean beauty collection, which is vegan friendly, cruelty-free and dermatologist tested, ITEM Beauty continues its promise to redefine beauty norms by instilling confidence, self-love and self-expression.
“When I moved to Los Angeles from Louisiana, my entire attitude about skincare changed. I went from a super humid environment to a drier climate, which forced my entire skincare routine to change. I tried a lot of products and did so much research – I was struggling to find the perfect products. When I launched ITEM, I knew that I wanted it to expand into skincare so we could create products that were effective, clean and easy to use,” says Addison Rae. “Makeup and skincare go hand in hand in my mind. My goal with our debut skincare line was to make it a great first step for young people and easy to use, starting with cleansers and moisturizers for all types of skins.”
