Cetaphil recently announced the launch of Sensitive Skin Awareness Week. This celebration will aim to educate consumers on how to best care for their sensitive skin with a routine that is unique and tailored to them. Beginning today and running through March 28, Sensitive Skin Awareness Week will lend itself to the brand’s new “Complete Care for Your Sensitive Skin” campaign that features a renowned lineup of partner dermatologists, influencers, and experts who will provide consumers with best-in-class advice and science-driven recommendations, further showcasing Cetaphil’s leadership as a skincare specialist.
“Sensitive Skin Awareness Week is designed for today’s digitally savvy and connected skincare consumer to have a more interactive dialogue on social platforms to help them meet their unique skin needs. Cetaphil has long tapped into social media to engage with our consumers and Sensitive Skin Awareness Week brings more science to this dialogue,” says June Risser, Vice President and General Manager of Consumer Business at Galderma. “This initiative will provide our consumers with first-hand access to science-based sensitive skincare knowledge from some of the best dermatologists in the country, alongside product recommendations from their influential peers who have been able to test all the market has to offer and prefer Cetaphil as their brand of choice.”
Through extensive consumer research, Cetaphil found that 70% of Americans self-diagnose as having sensitive skin1. While that number is a staggering majority, there is still confusion surrounding how to best mitigate their skin concerns. “My patients often don’t realize that their sensitivity is actually due in part to how they are treating their skin, or the effects of the products they are using,” says Oregon-based board-certified dermatologist, Dr. Laurel Geraghty.
According to Dr. Geraghty, when skin is in a more sensitive state, it may display one or more of the following five symptoms – dryness, irritation, roughness, tightness, and weakened skin barrier – all of which can range from mild to severe. Cetaphil offers specially formulated product solutions across its robust portfolio that defend against Five Signs of Skin Sensitivity.
