HERA and HERA’s Rouge Holic can now officially meet US customers. To announce this advanced collection, a series of pictorial featuring the brand’s ambassador Jennie was released.
HERA is a contemporary, luxury Seoul-based beauty brand which defines and creates the trends in beauty standards to be delivered together with the value of Korean women across the world. It is one of the most competitive global brands from a leading beauty conglomerate Amorepacific Group. Combining the idea of “Here, Now, Myself,” HERA has become a coveted Korean cosmetic brand of contemporary beauty.
Jennie was selected as HERA’s ambassador since 2019. As a member of K-pop girl band BLACKPINK, Jennie is the right model for HERA not just because her charming appearance but her passion and confidence to be herself fit HERA ‘s brand philosophy, which is ‘finding and expressing the confident and strong self and unique individual beauty that exists deep within oneself’.
The “new classic” Rouge Holic line features dense, rich colors with a texture that glides across the lips to add a beautiful glow and accentuate the lips’ natural volume. By using ‘Brilliant Pigment Cutting’ technology, HERA creates wearable and modern mid-tone colors to deliver a chic and classic style. This new classic lipstick offers a subtle glow that appears to be shining through from the inner layers of the lips, regardless of which condition the lips are in. In addition, the design maximizes the sense of luxury by incorporating aesthetic elements often used in architectural designs and styles.
