A Palette of Reimagined Rich Pastels and Prismatic Pigments Representing Freedom, Nostalgia, and a Cool Color Trip
about-face beauty, the multi-dimensional makeup brand by Ashley Frangipane (known professionally as Halsey) launches Daytripper, its third color drop since the brand’s January 25th premiere. Comprising 11 new shades across 4 products within Matte and Light Lock, its signature collections, the range will begin to drop on April 22nd, and includes holographic sparkle as well as a dynamic palette of intense matte pastels with pigments that pop.
Originally planned to coincide with festival season, fun-loving nostalgic vibes still take center stage with Daytripper. Inspired by the sounds, scenes and expressive styles of the sunshine pop and progressive rock era, Daytripper is an artistic adaptation of the soulful 60’s and 70’s with a bold modern twist. Gorgeous iridescent gloss, high beam shine and super-saturated matte in chromatic pastels are high on the playlist for Halsey’s latest range. “The vibe for Daytripper was all about the creative freedom, fun and energy that connects us through music,” said Halsey, about-face founder and Chief Creative officer. “We reinvented the idea of ‘pastels’ as strong, potent, intensely vibrant pigments. It’s our take on creativity and purity from a moment in time but reimagined to feel fresh and new in this moment.”
