UK band Coldplay will play a live-streamed concert on TikTok on Monday, May 24, to support Red Nose Day, the annual campaign to end child poverty. Just three days ahead of Red Nose Day 2021, Coldplay will give an intimate, four-song performance live from London at 11 am PT/ 2 pm ET on their TikTok channel (@coldplay). This is an exclusive performance to benefit Red Nose Day, marking Coldplay’s first-ever live concert on TikTok.
“Red Nose Day do amazing things around the world to keep children safe, healthy, educated and empowered,” said Coldplay singer Chris Martin. “We’re really happy to be able to support their work with this performance.”
Coldplay are longtime supporters of Red Nose Day, including their creation of “Game of Thrones: The Musical” in 2015, a 12-minute comedy sketch with the cast of the show to benefit Red Nose Day, which has been viewed more than 30 million times.
“I’m so excited to have Coldplay on board to support Red Nose Day 2021 and give fans all over the world this incredible experience,” said Alison Moore, CEO of Comic Relief U.S. “This is a huge opportunity for Red Nose Day to raise much-needed funds to end child poverty and to break new ground with our first-ever TikTok fundraiser.”
“The TikTok community are huge fans of Coldplay, and we’d like to thank the band for choosing us for this intimate performance,” said Ole Obermann, global head of music at TikTok. “This is both an exciting opportunity for our global audience to hear and watch great music, as well as raise money for a charity that does such good work for children both in the United States and around the world.”
